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Retail Lighting: Effective Strategies for Efficient Solutions

  • Matrix Hotel - Amber B room 10640 100 Avenue Northwest Edmonton, AB, T5J 3N8 Canada (map)

With on-line shopping threatening the existence of brick-and-mortar retail, the physical presence and appeal to the customer are more critical than ever.  Branding is a key component to retail success and store design is an important piece of this marketing strategy.  Store design speaks to the potential customer signalling everything from target clientèle to price point.  The lighting design plays a large role in indicating merchandise value, drawing customers deeper into a store, enhancing colour and materials, highlighting feature displays and supporting architectural details.  In addition, retail establishments must meet the lighting power density (LPD) dictated by building codes or more stringent standards.  This seminar will discuss lighting approaches, pitfalls to avoid and lessons learned.  A case study will be presented - taking the effective lighting strategy of the Simons department store brand and converting it to a net-zero success story.


5:30 PM - Doors open

6:00 PM - Presentation begins

Who Should Attend?

Engineers and Lighting Designers, Architects and Interior Designers, Lighting Suppliers & Specifiers, anyone with an interest in lighting!

Food & Drinks

Appetizers will be served and one drink ticket included with the cost of admission.  Additional drink tickets can be purchased separately at the event. 

Please send us a message if you have any dietary restrictions (i.e., allergies, gluten-free, vegetarian, etc.) to help us accommodate as many as possible.

About the speaker:

Rhomney Forbes-Gray, LC, IALD, MIES, is principal of the Toronto based Lightbrigade Architectural Lighting a company that specializes in retail and hospitality lighting design.  The art of architectural lighting is a natural extension of her theatrical lighting beginnings.  She has been on the Toronto IES Board of Managers for 22 years and lectures extensively to the interior design and architectural communities.  Rhomney is the recipient of numerous international illumination design awards for her design work as well as the GG Cousins & Mentorship Awards from the IES Community.  Recently Rhomney and her team were responsible for the lighting design of Canada’s first Net Zero department store.


Can I use my IES membership for a discount?

Yes!  Click the "Enter Promotional Code" link in the top corner of the Select Tickets page and enter your individual IES number to reveal an IES Member ticket including discount.

The IES membership discount applies only to the IES member.  Additional attendees are to be registered as non-IES members.

Does this event apply for Continuing Education Units (CEU) or Professional Development Hours (PDH) towards my association (e.g. AAA, AEE, AIA, APEGA, IDCEC, NCQLP, etc.)?

Yes, you can count this event as learning hours for certification renewal credits with various associations.  Please confirm with your association as to how these hours can be applied, however, as this seminar is not registered or accredited with any particular association.

What are my transportation/parking options for getting to and from the event?

Paid street or parkade parking is available at this downtown location.


Do I have to bring my printed ticket to the event?

No, but please check in with the registration table when you arrive.


Is my registration fee or ticket transferrable?

Yes.  Please check in with the registration table when you arrive.


Is it ok if the name on my ticket or registration doesn't match the person who attends?

Yes.  Please check in with the registration table when you arrive.